What we can learn from butlers

A keynote that turns service into a system your team actually applies on the floor

STEP 1:

DEFINE YOUR OBJECTIVE

We collaborate to understand your organizational goals, current challenges, and desired outcomes for your team. This ensures the keynote directly addresses your specific needs.

STEP 2

CUSTOMIZE YOUR MESSAGE

Vincent crafts a keynote from our established catalog, or develops a bespoke presentation, integrating insights from our modern butler philosophy.

STEP 3

DELIVER AND ENGAGE

A 60-minute live presentation is delivered, designed for global audiences. The focus remains on practical application, ensuring your team leaves with both inspiration and concrete tools.

Who is he?

What makes Vincent an authority in hospitality?

Vincent Vermeulen is the founder and director of the School for Butlers & Hospitality and represents the fourth generation of a family devoted to hospitality and service. With a legacy of over 140 years, his family’s expertise is widely regarded as exceptional within Belgium.

Through an international network of leading luxury establishments, Vincent opens doors and opportunities

rarely accessible to others.

He has worked in Michelin-starred restaurants, trained and served as a butler in London, France, and Belgium, and led service departments within multinational hospitality companies. He is also a TEDx speaker and gives keynotes worldwide.

In his sessions, enriched with powerful visuals and real-world examples, Vincent guides audiences through the world of modern butlers and high-level service. He demonstrates that true service goes far beyond infrastructure or branding, it is rooted in human potential. Participants discover how key butler principles can be applied in both professional and personal environments.

The result is a practical and inspiring experience that leaves audiences motivated, engaged, and ready to elevate their standard of service.

TRUSTED BY GLOBAL LEADERS

Why choose Vincent?

With over 700 keynotes delivered, our methodology has consistently resonated with diverse organizations.

Vincent Vermeulen has been a featured speaker at TEDx, and his insights have impacted teams globally.

The trust of major brands around the world has been earned through the impact these keynotes deliver.

Our authority is further recognized through extensive media coverage in outlets such as BBC Radio and Wall Street Journal..

A FEW of OUR REFERENCES

This is what others asked us before booking Vincent.

A keynote will define a part of your event.

This is not to be taken lightly.

What is the typical duration of a keynote?

Approximately 60 minutes, delivered live.

Can the content be tailored to our industry?

Yes, keynotes are customized to align with your specific industry and organizational objectives.

What makes this different from other keynote speakers?

Our unique butler mindset philosophy, combined with the proprietary Guestology 2.0 framework, offers a practical, system-driven approach to service excellence, not just motivational rhetoric.

Is there an option for follow-up engagement beyond the keynote?

Yes, we offer workshops and consulting services for deeper implementation.

How many attendees can a keynote accommodate?

Our keynotes are designed to be impactful for audiences of various sizes, from executive teams to large-scale conferences.

What are the technical requirements for a keynote presentation?

A standard projector/TV and sound system, with internet access for multimedia elements if applicable.

How do you ensure the keynote provides lasting value?

We focus on delivering actionable insights and a shift in mindset, designed to be reinforced through internal application and discussion post-event.